Online education · Website
The Market Gardener
An education business built around regenerative agriculture, selling a catalogue of courses alongside a book, several video shows and a long-running blog. The site has to sell eleven different courses without the catalogue turning into a wall, and keep a large content library navigable.
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What was built
The working parts
Each of these exists in the delivered system, not on a roadmap.
01
Course catalogue
Eleven courses from a flagship masterclass down to single-topic programmes, each presented with its own imagery and entry point.
02
Author-led positioning
The founder's own story and book carried through the page, which is what the audience actually buys on.
03
Show and podcast network
Four recurring video shows plus a podcast, each with its own strand.
04
Content library
A farming blog and resource archive kept separate from the commercial catalogue.
05
Social proof at scale
Grower testimonials from around the world, placed between catalogue and content.
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More work
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