AI redaction SaaS

AI redaction software platform

Organic growth for an AI redaction product that helps teams hide sensitive details in video, audio, and images. The job was to be findable both for redaction tools and for the problems that send someone looking for one.

Case studyClient name withheld

How to read this. Position and click figures are Search Console. Form submissions are all sources. This study does not claim revenue, and it does not claim that organic search produced the full rise from 129 to 194.

13 → 8

average position, into the top 10

The challenge

What the engagement was actually for.

The product was new, and many buyers search the problem before they search a brand: how to redact video, or whether a redacting pen is safe. The site needed to meet that research and give people a route to a free trial or a demo.

In scope

Where the work sat.

01Visibility for redaction tools and for the problems behind them
02Pages for people still researching how to protect sensitive information
03One blog article on the risks of redacting pens, working with the product page
04Routes toward a free trial or a demo

Results

The numbers, with the source on them.

Each block names the tool and the period. A blank where a figure would be flattering is left blank.

Twelve-month view

Google Search Console · 1 February 2025 to 30 January 2026

4.79K: Clicks
989K: Impressions
13: Average position

Latest 3 months

Google Search Console · 1 November 2025 to 30 January 2026

1.41K: Clicks
451K: Impressions
8: Average position

Latest 28 days, 4 to 31 January 2026: 202K impressions, against a 12-month average of about 82K a month (989K divided by 12). About 2.5× the monthly average.

Where the clicks landed

Google Search Console · 16 months

838: Clicks on one redacting-pen article
1,288: Clicks to the home page

The article drew those 838 clicks from 41.9K impressions. Educational content and the product page were working together.

Redaction form submissions

HubSpot · all sources, not organic only

129: Submissions in 2024
194: Submissions in 2025

About a 50% increase, with a high of 26 in July 2025. These counts include every source. HubSpot cannot show how many came from organic search.
Submissions came from sectors such as law enforcement, finance, and research teams.

For the business

What the evidence supports.

Average position moved into the top 10 in the latest 3 months, and redaction form submissions kept rising. The form trend is real. The share of it that came from organic search is not something HubSpot can separate.

Evidence

Google Search Console, Performance, 1 February 2025 to 30 January 2026.
Google Search Console, Performance, 1 November 2025 to 30 January 2026.
HubSpot, monthly form submissions, redaction only, January 2024 onwards. All sources.