Twelve-month view
Google Search Console · 27 May 2024 to late May 2025
- 135K
- Organic clicks
- 2.24M
- Organic impressions
- 6%
- Average click rate
- 13.3
- Average position
- That is around 11K clicks a month on average.
Ecommerce
Mother and baby ecommerce store
Organic growth for an online mother and baby care store. The work sat on product pages, collections, and a regular run of helpful blog content, so the store could show up for both products and advice.
Case studyClient name withheld
How to read this. The available evidence is search performance. It does not show sales or revenue.
135K
organic clicks in 12 months
The challenge
What the engagement was actually for.
Parents search for products and for advice before they buy. The store needed to appear for both, attract shoppers early, and give them a reason to come back. Category and product visibility carried the demand, with the blog supporting it.
In scope
Where the work sat.
- 01Product pages and collections
- 02Helpful blog content beside the catalogue
- 03Visibility for product searches and for advice searches
Results
The numbers, with the source on them.
Each block names the tool and the period. A blank where a figure would be flattering is left blank.
Latest 3 months
Google Search Console · within the same 12-month window
- 32.7K
- Clicks
- 616K
- Impressions
- 5.3%
- Click rate
Latest 28 days
Google Search Console · 29 April to 26 May 2025
- 10.1K
- Clicks
- 189K
- Impressions
- 11
- Average position
What Google had indexed
Search Console sitemap report · discovered and read without errors
- 206
- URLs discovered
- 88
- Products
- 56
- Blog posts
- 45
- Collections
- Plus 17 other pages. The report showed those URLs read without errors.
For the business
What the evidence supports.
Steady, high-volume search traffic, a strong click rate, and a large content base that keeps the store visible.
Evidence
- Google Search Console, Performance, 27 May 2024 to late May 2025.
- Google Search Console, Performance, 29 April to 26 May 2025.
- Google Search Console, Sitemaps. 206 URLs discovered and read without errors.
Other case studies
View allSend the domain. We will name the first thing to fix.
No ranking guarantee. You get a straight read on what is holding the site back, and whether the demand on the other side is worth the work.
We reply to every enquiry within one business day.