AI video SaaS

B2B video technology platform

Organic growth for a B2B video technology platform. The work covered product, industry, and problem-focused searches, and built clearer paths from that discovery to commercial actions. The site also started receiving visitors through AI-driven discovery.

Case studyClient name withheld

How to read this. The evidence is search performance and source-attributed contacts. It is not a revenue figure, and it is not a claim that every contact came from the SEO work alone.

10.3M

organic impressions in 12 months

The challenge

What the engagement was actually for.

The objective was not more traffic for its own sake. It was to reach buyers earlier in their research and connect informational content, industry pages, and product pages to demo requests, product inquiries, and free trials. As AI search grew, there was a second job: be visible beyond the conventional Google result.

In scope

Where the work sat.

01Visibility across product, industry, and problem-focused searches
02Paths from discovery to demo requests, product inquiries, and free trials
03Informational content, industry pages, and product pages tied to those actions

Results

The numbers, with the source on them.

Each block names the tool and the period. A blank where a figure would be flattering is left blank.

Search performance

Google Search Console · 12 months to 30 January 2026

59.5K: Organic clicks
10.3M: Organic impressions
23.1: Average position

In the most recent 3 months the site recorded 12.2K clicks and 2.88M impressions, at an average position of 13.
The most recent days on the chart show lower volume. An earlier 12-month view, chart starting 14 January 2025 and running to about September 2025, showed 43.6K clicks, 6.56M impressions, and an average position of 29.8.

Search and AI traffic into the pipeline

HubSpot, sessions by source · February 2025 to early February 2026

4,309: Organic search sessions
75: New contacts from organic
430: AI referral sessions
3: New contacts from AI

These are source-attributed counts. Organic search and AI referrals were contributing to the contact pipeline. The counts do not prove that SEO alone caused every contact.
Organic visitors reached industry pages, product pages, and educational content, and contributed to inbound inquiries from sectors such as manufacturing, insurance, government, and technology.

For the business

What the evidence supports.

Search became more than a traffic channel. There is a measurable path from visibility, to visits, to contacts recorded in HubSpot. AI referrals appeared as a small, early channel on top of that.

Evidence

Google Search Console, Performance, 12 months to 30 January 2026.
Google Search Console, earlier 12-month view. The chart starts on 14 January 2025.
HubSpot, sessions by source. Session dates run from February 2025 to early February 2026.