AI SaaS

Digital evidence management platform

Organic growth for a digital evidence management platform. The work focused on visibility, a stronger search presence, and clearer paths from discovery to commercial engagement.

Case studyClient name withheld

How to read this. This study does not show revenue. "Internet Research" is a self-reported answer, not a source tracked by analytics.

11.3 → 7.4

average position, from page two toward page one

The challenge

What the engagement was actually for.

Buyers in this market often research the problem before they choose a product. The opportunity was to be present through that research, beyond existing brand awareness, and to turn the search activity into inbound interest.

In scope

Where the work sat.

01Organic visibility beyond existing brand awareness
02Coverage for buyers who research the problem first
03Clearer paths from discovery to commercial engagement

Results

The numbers, with the source on them.

Each block names the tool and the period. A blank where a figure would be flattering is left blank.

Sixteen-month view

Google Search Console · 1 October 2024 to 30 January 2026

1.93K: Clicks
381K: Impressions
11.3: Average position

Latest 3 months

Google Search Console · 1 November 2025 to 30 January 2026

982: Clicks
269K: Impressions
7.4: Average position

About half of all clicks in the 16 months (982 of 1.93K) came in these 3 months.
About 70% of all impressions (269K of 381K) came in the same window.
Daily impressions rose from about 1,000 a day on 1 November 2025 to about 10,000 a day at the end of January 2026.

How buyers say they found the company

HubSpot form submissions · last 365 days, February 2025 to January 2026

"Internet Research" is the answer people pick when asked where they heard about the company. The person filling the form chooses it, so it shows how people say they found the business, not a tracked traffic source. It accounted for a large share of submissions across the period.

For the business

What the evidence supports.

Visibility moved from page two toward page one, most of the growth is recent, and people filling in forms often said they found the company through their own research. The evidence shows visibility and form activity.

Evidence

Google Search Console, Performance, 1 October 2024 to 30 January 2026.
Google Search Console, Performance, 1 November 2025 to 30 January 2026.
HubSpot, monthly form submissions, "Where did you hear about us", last 365 days, February 2025 to January 2026.