Search performance
Google Search Console · 13 May 2024 to about May 2025
- 51K
- Organic clicks
- 4.43M
- Organic impressions
- The most recent months in Search Console show lower volume than earlier in the year.
B2B services
B2B data and analytics consultancy
Search and brand visibility for a Karachi-based data and analytics company. The work covered the website, the Google Business Profile, and a content calendar across the social channels the company already used.
Case studyClient name withheld
How to read this. The evidence is search, profile, and content activity. It does not show leads or revenue. Recent Search Console months were quieter than earlier in the year, and the study says so.
4.43M
organic impressions in 12 months
The challenge
What the engagement was actually for.
In B2B consulting, buyers check a company carefully before they get in touch. The company needed to be easy to find, easy to trust, and visible in more than one place: search, the local profile, and a steady content presence.
In scope
Where the work sat.
- 01Search visibility for the website
- 02A complete Google Business Profile
- 03One content calendar across LinkedIn, Instagram, Facebook, YouTube, and the blog
Results
The numbers, with the source on them.
Each block names the tool and the period. A blank where a figure would be flattering is left blank.
Google Business Profile
Google Business Profile · December 2024 to May 2025
- 932
- Profile views
- 531
- Searches that showed the profile
- Of those searches, 498 were for the company name and 33 were for the company name with Karachi. People were looking for the brand directly.
- About 75% of profile views came from Google Search on desktop. Google rated the profile strength as "Looks good".
Content calendar
Scheduled posts across company channels
- Posts were planned and scheduled from one calendar, covering LinkedIn (the company page and team profiles), Instagram, Facebook, YouTube, and the blog.
For the business
What the evidence supports.
A visible brand, a complete Google profile, people searching for the company by name, and a steady content presence across channels.
Evidence
- Google Search Console, Performance, 13 May 2024 to about May 2025.
- Google Business Profile, Performance, December 2024 to May 2025.
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